Redington Brand
Branding / Illustration / Digital / Animation
Challenge: To create a consistent look for illustrations that could be translated over multiple platforms by everyone in the company. I worked with the Redington Marketing Team to develop their illustration style, which is now an integral part of the brand. I created the rules and libraries for easy use. The style is used over marketing material, PowerPoints and the website.
How does this translate?
I created the graphics for Redington’s flagship campaign ‘Pension Pitstop’ – ‘MOTs for pensions’. These graphics were the building blocks in the creation of other assets, including an interactive PDF and a video animation.
The Graduate campaign for 2022 used a combination of photography and the sharpie icons for the first time.
