Mintel Trends campaigns

Editorial / Digital Marketing / Lead Generation / Illustration

Every year Mintel’s annual flagship campaign consisted of multiple lead generation campaigns in different categories for multiple countries. The challenge: to create a bespoke design for each piece, with enough assets for a year long digital campaign and easy to use templates for translations.

Mintel Food & Drink Trends 2017

Part of Mintel’s annual flagship campaign where analysts presented their research on key trends within the global food and drink market. The nature of the global campaign resulted in inconsistent photography and low resolution images of products that had only been in the market for a few weeks. I decided to use illustration to showcase the products to create a consistent look and feel for the designed piece. The strong visual elements translated seamlessly to digital assets that journalists specifically requested for use with their published content. The 12-column grid allowed flexibility as this piece was translated and designed in nine different languages, including Traditional Chinese, French and German.

A lead generation campaign featuring services and products that have been spotted in the beauty market through Mintel research. The output for this campaign included a printed book, a digital document, designs for the landing page and digital assets for Google campaigns and social media.

Consumer Trends

Part of Mintel’s annual flagship campaign, Consumer Trends explores the developments, patterns and disruptions in consumer behaviour that are affecting markets in Asia Pacific, America, Europe and Brazil.

Marketing campaign analysing trends across 10 key industries in the US market. Within a very short period of time, the stakeholder needed designs that would unify the key industries whilst creating 10 standalone pieces. The campaign used photography relevant to each trend and industry with bright gradient overlays to create a cohesive campaign. The simple designs allowed digital assets for landing pages, social media and Google campaigns to be created quicker whilst creating a coherent look over digital and print.