The challenge: Mintel Consulting, a newly formed arm of the Mintel core business, wanted to create an offset brand to showcase their expertise and the value proposition to clients. The style had to use the Mintel colour palette but feel totally different. I put together marketing material, pitch packs and digital assets to be used by the teams globally. The consulting brand stands out from its competitors through its people-centric approach that is backed by data. To translate this into visuals, I developed illustrations over bold photography reflecting the consulting team’s ability to provide tailor-made solutions to clients.