In partnership with InCosmetics, a leading personal care ingredients trade show, Mintel takes part in the innovation zone to showcase their latest trends in the beauty market. The challenge was to create a stand design that would sell Mintel’s beauty product, promote their content marketing piece and clearly brand the InCosmetics innovation zone as a Mintel creation. In order to do this, the two stands used the same type hierarchy and colours from the Mintel palette whilst using watercolour illustrations for products to overcome the issue of pixelated photography. The Mintel stand design mirrored that of the Mintel product, highlighting the firm as a people centric business, encouraging visitors to download any content marketing pieces and drive traffic to the corporate website.