The challenge: To build a cohesive design system around the brand proposition ‘hard work deserves more.’ I was responsible for updating the visual identity of the Azimo brand. As part of this I produced a brand book and created distinguished brand assets, creating libraries for photography, illustrations and iconography. I worked with multiple departments including HR, Client Services and Product design to understand how we could build in this message across everything we did.

A/B Testing creative and messaging. The final solution focused on the customer, and how Azimo can make their life easier.

There’s more. I built a the ‘Azimo Campaign Calendar’ to celebrate important days in the year with our customers.