I’m a multidisciplinary design leader who builds the systems, stories and structures teams need to create their best work.
With 15+ years’ experience across B2C and B2B, I specialise in turning complex, abstract ideas into clear, compelling design that drives both brand distinction and business impact. My career spans global campaigns, brand systems, experiential activations, data‑rich publications and high‑stakes commercial pitches for brands including Heinz, Nestlé, ClearBank, Azimo, Papaya Global, ada fintech, Pepsi Lipton, Mintel, DLA Piper, NHS and Eversheds.
I’ve led in‑house and global design teams, shaped scalable creative operations, and delivered work across digital, print, product, events and integrated campaigns. Whether building a brand from the ground up, elevating an existing system or guiding cross‑functional teams through complex creative challenges, I bring a blend of strategic thinking, high‑craft execution and a calm, collaborative leadership style. My focus is always the same: create clarity and raise the standard.
