Let’s build a story together. Narrative is key to defining experiences that enable and empower.
What kind of designer am I? It’s simple - I’m simple. I am your LEGO block. LEGO was designed to be perfect. Basically perfect. Basic and perfect. It is that perfect form that opens doors of imagination, from which spaceships and robots are built; maybe even a LEGO house. Maybe that LEGO house could inspire a song? All inspired by that one, simple, plastic block.
Great design fits seamlessly with content, product and marketing. That ability to integrate seamlessly is what empowers teams to build stories that inspire people to engage with brands.
Expressive, passionate and full of ideas. I’m Sonal; a multidisciplinary designer of over 10 years experience focusing in marketing and brand with an interest in exploring UI/UX. I am a positive, self-motivated individual who works well under pressure. With experience in working at both B2C and B2B companies, I have problem solved and built high-quality design solutions by using a combination of creative thinking and technical competence.
Now here’s a little secret. I didn’t write this. My husband did but it paints me perfectly - he’s better at selling me than I am. What can I say?! I’m honest, I work well with copy-writers, I give credit where it’s due and everything you’ve read still holds true.
So what do you say? Let’s build that LEGO house together, then take it apart and maybe try something new? Isn’t that what design is all about?
